Why Every Freelancer Should Have a Portfolio (And Why I Don't) ~ Work for Yourself

I'm not the hypocritical type. So, I'll be upfront with you - I don't have a portfolio, but in my defense -- I'm in the process of building one.

Why didn't I have one before? Well, I'm what you may call an "accidental freelancer". I never intended to start freelancing, and I certainly didn't originally consider it to be a long-term career move. Sure, I had done odd side jobs before, but it was typically only enough to pay an extra bill, save up for a special occasion, and the like. However, since I've started working independently, I don't know if I could ever go back to a "traditional" work routine. I enjoy my freedom - point blank, but I digress...

Just as it is important for companies to be able to show success stories, testimonials, etc., it is important for freelancers to have something to showcase the work they've done. Your clients want to see proof of your past success. This lets them take a "sneak peek" into what they can expect for their own project.

Ok, I know I need a portfolio, but what do I need to include in it? Well, that depends on the type of work you want to do...

Photographer: You should include your best photo shoots. Ideally your website should have a gallery page that showcases all of the types of shoots you do. Don't have any clients yet? Well, take pictures of family, friends, etc. for no cost or a very low cost just to jumpstart your portfolio. After all, no one wants a photographer who doesn't take pictures.
Designer: Your website should include samples. If you're a web designer, your portfolio should include past client sites. If you are an interior designer, your portfolio should include pictures of the spaces you've designed.
Writer: Show us some copy you wrote for a past client. Or, write up a few articles, publish them online, and include the clippings in your portfolio.
Consultant: You should be able to show the results you've achieved for your clients. If you helped them shave 25% off their costs in the past year, tell us!

Obviously, there is not enough space to include ALL freelance careers, but I'm sure you get the idea, and if not, feel free to shout out in the comments, and I'll help you brainstorm some ideas.